MORTGAGE NEWS The Mortgage Market Guide View March 6

MORTGAGE NEWS The Mortgage Market Guide View March 6

How to Mix Professional, Personal Posts on Social Media
How do you balance work and play in your social-media posts?

Navigating between personal and professional posts on social media can be like walking through an etiquette minefield. Whether you're tweeting in 140 characters or posting family vacation photos to Facebook, it's tough to know which topics are off-limits. "The problem with social media is that it's relatively new," says etiquette consultant Jay Remer. "Using it properly hasn't really caught on yet." 

Should I even bother? Your gut reaction may be to abstain from social media and avoid the issue, but that's not always smart. Social media is a useful tool. It can promote your business and personal brand, and it can help you network. If you're not on Facebook, LinkedIn or Twitter, it may appear that you're out of touch to a client or recruiter searching your name online. 

The nuts and bolts of all these platforms are similar—you publish links, photos and comments—but the expectations are different. A LinkedIn account is for your professional life. Facebook and Twitter give you more wiggle room, with the tone of your posts and bio helping to define them as professional or personal. Remember that objective before each post to keep your profile on-topic and appropriate. If your feed is for personal purposes—keeping in touch with family and friends—then tighten your privacy settings. But private or not, remember that posts and photos can leak, so err on the conservative side. 

Can I connect with the boss? Yes, depending on the platform. For example, LinkedIn is almost always appropriate because the site is for professional contacts. Following a professional page on Facebook is fine (you'll recognize a professional profile by its "likes" or "followers"). But don't "friend" a boss or subordinate. 

Twitter falls somewhere in between, because professionals may use it for networking or posting work-related links and comments. Take a cue from the kind of content a co-worker posts. And if you don't feel comfortable accepting a "friend" or "follow" request from a co-worker, you don't have to accept it.

Can I post personal updates on my professional account? You should – with a few caveats. A steady stream of professional posts can be boring and robotic. An occasional personal status update spices up and humanizes your feed. The trick is to draw the line between sharing and oversharing. Choose a topic or two—say, biking and music—and restrict lifestyle posts to those subjects. Your followers will know what kinds of personal updates to expect from you without feeling overwhelmed by intimate details. 


Gready Frazier Headshot
Author:
Phone: 803-924-5785
Dated: March 6th 2014
Views: 1,280
About Gready: I am a licensed Real Estate Broker with over 15 years experience of real estate sales in the Columb...

Property Search








RSS Feed

View our latest blog posts in your RSS reader. Click here to access. RSS

Search Blog

Recent Blogs

IRMO SC 113 CEDAR CREST LANE - GORGEOUS NEW LISTING IN ROLLING
1117 PINEY WOODS ROAD COLUMBIA For Sale - 1117 PINEY WOODS ROADNewer town
A Lake Murray Waterfront Home Now NOT Later - Affordable Lake Murray living is
Homes For Sale In Prosperity SC - Prosperity is composed of several

Saved Properties

This is a list of your favorite properties. We will email you if a property is reduced or leaves the market.

Click 'Save' to add a property to this list.

Register / Login

New & returning visitors please enter your information to login.

By clicking 'register' you are agreeing to our terms of use & giving us expressed written consent to contact you.

Questions? Comments? Complaints?

This message will go directly to the head of our team.

Location & Address

EXIT Midlands Realty
200 Clark St PO Box 807
Chapin, SC
803-753-4961
803-345-6126